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Customer thank you ​

A thank‑you after an order makes customers feel valued and is the easiest moment to plant the idea of a second order.

Before you start ​

  • Available on paid plans (Starter, Premium, Pro).

Set it up ​

  1. Go to Flows and click New flow.
  2. Under Build customer loyalty, choose Customer thank you · Standard and click Use this template.
  3. Review the message and the discount, then click Save and Turn on.

How the standard template works ​

The day after an order is placed, the flow sends a push and, 10 minutes later, an email thanking the customer, with a 10% discount for their next order.

  • Trigger: Order created.
  • Exit when: the order is cancelled or refunded — nobody is thanked for an order they returned.
  • Re‑entry: every time — each order gets its own thank‑you.
  • New vs. returning customer — first‑time buyers get a welcome thank‑you with an offer; returning customers get a loyal‑customer thank‑you.
  • First purchase thank you & bounceback — for first orders only: a thank‑you the next day, then an offer 14 days later to encourage the second order.
  • First purchase anniversary — a message with a gift one year after the first order.
  • Tag VIP customers — when a customer's total spending reaches 500, adds the VIP tag in Shopify and sends an exclusive offer.

See Build customer loyalty in the template library.

Tips ​

  • Do not send a discount with every thank‑you if your margins are tight — remove it in the Discount settings, or use the New vs. returning customer version.